Terrance Niranjan Abraham

Associate Director, Sri Lanka

Terrance has more than 20 years of experience in Sales and Marketing of Consumer Goods spanning Customer & Trade Marketing and Brand Management. His key specialities include Sales & Demand Planning, Trade Promotions & Investment Management, Sales force Automation and building Sales Force Capabilities.

Prior to Asbicon, he held several positions of increasing responsibility most notably General Manager (Sales), heading the sales function of Hemas Consumer Brands (one of the biggest local FMCG companies in Sri Lanka) and Head of Business for Richardson Electrical focused on Consumer Lighting.

Terrance holds a Masters Degree in Business Administration from University of Wales, Cardiff, UK and a Diploma in Sales & Marketing from Chartered Institute of Marketing, UK and Sri Lanka Institute of Management, Sri Lanka.