Posts

The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

 

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!

Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to hopefully take everyone, irrespective of their experience in the industry on the same journey. The episodes will be presented by Ankur Shiv Bhandari with guest presenters in some of the episodes.

We are really thankful to everyone who responded and provided their kind feedback and inputs.

The web series will be available on Asbicon’s website, YouTube and Facebook channels.

Do join us on the Journey. Look forward to seeing you on-board.

Regards,

Team Asbicon

info@asbicon.com

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper Marketing, Trade Marketing, Customer Marketing – What is it?

There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.

Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.

All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.

Regards,

Ankur Shiv Bhandari

(ankur.s.bhandari@asbicon.com)

Shopper Testing of POS materials for CPG Major to ensure best Execution by Asbicon

Consumer Goods manufacturers and retailers spend millions and sometimes billions of dollars on POS materials without really knowing whether it works with shoppers or not. Asbicon delivered a multi-million-pound value creation for a major Consumer Goods Company by developing Shopper focused pack designs through the combined work of Asbicon’s Design, Research, Analytics and Advisory verticals. Based on that success, the same Consumer Goods client has now asked Asbicon to develop Shopper focused Point of Sale materials to ensure best Execution in store.

As part of this Point of Sale materials project, Shopper Research was conducted recently by Asbicon’s Research team on potential design options with great insights uncovered. The sessions were held at Asbicon’s Experience and Research Centre in Berkshire, UK.

We look forward to now developing winning designs and delivering best Execution once again for our esteemed client.

Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Panasonic appoints Asbicon Group to support New Product Launch

Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (www.asbiconresearch.com) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbicondezignservices.com), the creative and design arm of the Asbicon Group who will be responsible for developing the right creative and packaging solutions for the beauty proposition.

This is another example of how Asbicon Group provides a One Stop Solution for Consumer Goods and Services organisations for Sales and Marketing support.

We look forward to delivering strong wins for the new product in the marketplace.

To find out more about Asbicon and its Consumer Goods and Services centric work, please visit www.asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe

Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (www.asbiconresearch.com), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational.

This builds on the huge success of a similar project delivered by Asbicon for another client which was focused on pack optimisation with an objective to Win with Shoppers @ Point of Purchase. Asbicon’s methodology of using a combination of research and design to deliver a winning pack had worked well.

Similarly in this project, qualitative and quantitative research will be used to generate actionable insights from shopper’s and consumer’s perspective which will feed into dynamic creation of effective packaging that will be continuously tested to arrive at the winning pack.

We look forward to seeing the new packs on shelves soon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company

Asbicon Learning (www.asbiconlearning.com), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company.

Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across the year. From a competitive pitching process, Asbicon was chosen as a preferred provider with the key advantage being Asbicon’s ability to provide a full package from content to design to tools & software development as required. The tools developed to support the training now form a part of the daily ways of working for the client.

The sessions were a huge success for the client as reflected by an average feedback score of approx. 97% by the delegates.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)