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Range Review success delivered for Global Consumer Electronics Major by Asbicon!

We are pleased to share that Asbicon was able to provide value addition to the Range Review process for a World’s Leading Consumer Electronics Company. We are thankful to our clients for such encouraging feedback.

The support process was delivered in record time and brought various Asbicon divisions together to deliver an encouraging outcome. The process had strong research elements led by the research division, Asbicon Research (www.asbiconresearch.com), presented strongly through robust design elements led by the design division, Asbicon Dezign Services (www.asbicondezignservices.com) and ultimately brought together with strong insights and recommendations by Asbicon Advisory.

We absolutely loved working on this project and look forward to working with the client on many other value creation opportunities for its Brands.

If any of Asbicon’s divisions can be of assistance to drive Retail & Distribution Effectiveness for your Brands, please get in touch on info@asbicon.com or reach out on any of our Social Media pages.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon Dezign Studios have capacity this X’mas – Agencies Welcome

In the course of Asbicon’s expansion extra capacity has been built-in Asbicon Dezign Services Studios and we are pleased to share this extra capacity if required with our direct clients or also with other agencies during this busy X’mas period. Our studios support:

  • 2D Designing
  • 3D Designing
  • Video creation and editing
  • Animation
  • Mobile Apps Development
  • Augmented Reality development
  • Virtual reality development
  • Point of Purchase Material
  • Web Design & Development
  • Social Media Management
  • Digital asset management

We can support design requirements in English, Arabic, Spanish and French.

For requirements in UK, clients or Agency partners are welcome to plan co-creation sessions at our experience centre in Bracknell, Berkshire.

To share your requirements or to find out more about our services please contact on info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

 

Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader at Asbicon’s Knowledge and Experience Centre in the UK

Asbicon Research (www.asbiconresearch.com), the research division of Asbicon Group (www.asbicon.com) in partnership with Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon successfully conducted co-creation sessions for a NPD packaging optimisation project for global Consumer Goods giant.

The objective of these sessions was to define the key elements of the proposed NPD packaging to enable premium brand positioning for client’s Hair Care products. Asbicon’s research included Focus Groups and other qualitative exercises with the premium category shoppers to generate actionable insights which then fed into dynamic creation of effective packaging solutions by Asbicon Dezign Services along with the client’s team.

As different divisions of Asbicon are resourced in-house in multiple locations across the world and work closely together, this provides our clients the ability to run efficient projects to enable Sales & Distribution effectiveness for their Consumer products and services.

We are already excited to replicate the success of packaging on shelf as we have done for other clients before.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon appoints Derek Botha for its Africa operations

Asbicon is proud to announce the appointment of Derek Botha as its representative for Africa. Derek will be instrumental in developing and delivering Asbicon offer to clients in Africa.

Derek is a veteran of the Consumer Goods industry with over 25 years experience in senior Sales & General Management positions across various Consumer Goods companies and consultancies such as Gillette, Unilever, Reckitt & Colman, Glendinning, Kantar Retail, etc. Derek comes with a wealth of experience that includes leading Sales & Commercial capability development programs for Consumer Goods organisations (both multinational & local) across Africa.

Derek will play a key role in ensuring the Sales & Marketing support needs of Consumer Goods & Services clients across Africa are met through Asbicon’s services.

Asbicon Group is delighted to welcome Derek to its family.

Derek will be based in Johannesburg, South Africa and can be contacted on derek.botha@asbicon.com

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT solutions providing Retail & Distribution effectiveness to its clients.

Asbicon’s “GAIN and WIN” framework granted TradeMark in Europe

We are pleased to share that Asbicon’s proprietary framework “GAIN and WIN” to support structured and progressive Growth for Consumer Goods and Services organisations has now also been granted a TradeMark in Europe.

Veedol launches digitally enabled B2B Loyalty Program powered by Asbicon in Saudi Arabia

Asbicon is proud to have powered the launch of first of it’s kind B2B loyalty program for Dealers, Mechanics & Puncture shops for Veedol in Saudi Arabia. The “First Choice” loyalty program was developed by Asbicon on a Turnkey basis.This included:

  • Conceptualisation of the Loyalty Program – Led by the Assisted Advisory vertical of Asbicon
  • In Market Research in Saudi Arabia- led by Asbicon’s Research vertical
  • Mobile App Design including technology & creative design- led by Asbicon’s Dezign Services vertical
  • Collaterals design to support First Choice program launch and ongoing communication including dedicated website design of “www.veedolfirstchoice.com” and all Below the line communication material- Led by Asbicon’s Dezign Services vertical
  • Orientation and on boarding of Veedol & Distributor Resources & In Market End users on the First Choice Program and Mobile App usage- Led by Asbicon’s Capability Development vertical.

Please click on the below image for the Launch video:

 

The passion & dedication of Veedol’s Middle East & Global teams to make this a success was a huge contributing factor to an outstanding development and launch of the “First Choice” program. This is the first of its kind digitally enabled B2B loyalty program where Dealers, Mechanics & Puncture shop owners can earn loyalty points upon Veedol Product’s purchase and redeem them through the Mobile App itself for amazing rewards. The App also contains product information on most of Veedol’s Automotive lubricant products. It makes the experience seamless for the End User.

 

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The conceptualisation, development, launch and support of Veedol’s “First Choice” Program is a classical example of how Asbicon provides “Growth Solutions for Aspiring Brands”. Asbicon enables this through its 5 verticals of Research, Assisted Advisory, Capability Development, Data services & Dezign Services.

 

One stop provision for Insight to Execution Growth solutions

We wish Veedol many such successful launches in many markets.

 

Regards,

Team Asbicon

 

To know more about Asbicon’s offers please contact on info@asbicon.com or submit a query on www.asbicon.com