Posts

Asbicon Learning’s latest Commercial Capability Training for CPG receives great feedback

Humbled and Proud to have helped build commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion of supporting the Consumer Goods & Services sector. You can find more information on Asbicon’s dedicated capability development division, Asbicon Learning on www.asbiconlearning.com.

To see how we broadly support the Consumer Goods & Services sector at an Asbicon Group level, please visit www.asbicon.com

You Spoke, We Listened! New Pricing on Asbicon’s Courses

You spoke and we listened! At Asbicon, we pride ourselves on listening to our clients and fully understanding their needs. With the current uncertainty around Brexit, many companies are reining in their training budgets until there is more clarity on the way forward and we fully understand the thinking behind this. However, investing in your people remains paramount.

As one of the greatest CEO’s of Procter & Gamble, Richard R. Dupree, once said in 1947, “If you leave us our money, our buildings, and our brands, but take away our people, the Company will fail. But if you take away our money, our buildings, and our brands, but leave us our people, we can rebuild the whole thing in a decade.” This stands as true now in these uncertain times as it did in 1947 during the difficult years after the 2nd World War. Invest in your people and they will deliver.

With that in mind, we want to put your Sales and Marketing Teams at the forefront of your training investment and we have reduced the price of our Financial Business Acumen and Range Review Fundamentals courses by a massive 60% from £999 to just £399 per person.

These courses will be run in September in Surrey and there are limited spaces available on each course. To read more about each course and to book your place please click on the images below:

               

Book Here -> https://www.asbiconlearning.com/asbicon-learning-fba-and-rrf-2 

If you’d rather block your places offline, please get in touch with Rachel on rachel.osbourne@asbicon.com

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range Review & Financial Acumen for CPG Professionals- Classroom Courses in Surrey, UK

Asbicon Learning presents two courses dedicated to helping Consumer Goods Sales Professionals, Category Managers, Key Account Managers and National Account Managers in running successful Range Reviews and understanding and using commercial and financial tools in an easy way towards a more productive and profitable business execution.

The Financial Business Acumen Course

The Financial Business Acumen Course follows on from the success of a similar course run for some of the World’s biggest Consumer Goods organisations and subsequently as a  Asbicon Learning public course for Consumer Goods professionals in the UK. Client feedback on a similar course can be viewed at these links – https://www.asbiconlearning.com/asbicon-learnings-training-for-unilever-gets-exceptional-feedback/

The Range Review Fundamentals Course

This course has been designed following a key market requirement for helping Consumer Goods Professionals manage the Range Review process further effectively and efficiently. This also builds on strong Client feedback on the support Asbicon has provided to Clients for successful Range Reviews. One such outcome can be viewed on the link below: 
https://asbicon.com/range-review-success-delivered-for-global-consumer-electronics-major-by-asbicon/

This course will help delegates in managing the Range Review Planning and Execution process. The course will aim to demystify concepts such as:

  1. The Optimal Range Review Process
  2. What inputs are required
  3. Use of right data and insights
  4. Understanding and speaking Retailer language
  5. Identifying and Showcasing Brand Value

These courses will be run using practical case studies and delegates will be provided with ready-reckoners and tools to help them implement the learnings in their day-to-day job. They will be run by experienced Consumer Goods industry professionals.

The places are limited to ensure highly interactive sessions. To book your places and to see the details of the curriculum please use the link below.  An Early bird discount offer is also available for a limited time.

Book Here -> https://www.asbiconlearning.com/asbicon-learning-fba-and-rrf-2 

If you’d rather block your places offline, please get in touch with Rachel on rachel.osbourne@asbicon.com

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range Review & Financial Acumen for CPG Professionals- Classroom Courses in Surrey

Asbicon Learning presents two courses dedicated to helping Consumer Goods Sales Professionals, Category Managers, Key Account Managers and National Account Managers in running successful Range Reviews and understanding and using commercial and financial tools in an easy way towards a more productive and profitable business execution.

The Financial Business Acumen Course

The Financial Business Acumen Course follows on from the success of a similar course run for some of the World’s biggest Consumer Goods organisations and subsequently as a  Asbicon Learning public course for Consumer Goods professionals in the UK. Client feedback on a similar course can be viewed at these links – https://www.asbiconlearning.com/asbicon-learnings-training-for-unilever-gets-exceptional-feedback/

The Range Review Fundamentals Course

This course has been designed following a key market requirement for helping Consumer Goods Professionals manage the Range Review process further effectively and efficiently.

This course will help delegates in managing the Range Review Planning and Execution process. The course will aim to demystify concepts such as:

  1. The Optimal Range Review Process
  2. What inputs are required
  3. Use of right data and insights
  4. Understanding and speaking Retailer language
  5. Identifying and Showcasing Brand Value

These courses will be run using practical case studies and delegates will be provided with ready-reckoners and tools to help them implement the learnings in their day-to-day job. They will be run by experienced Consumer Goods industry professionals.

The places are limited to ensure highly interactive sessions. To book your places and to see the details of the curriculum please use the link below.  An Early bird discount offer is also available for a limited time.

Book Here -> https://www.asbiconlearning.com/asbicon-learning-fba-and-rrf-2 

If you’d rather block your places offline, please get in touch with Rachel on rachel.osbourne@asbicon.com

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Asbicon – Jack of One, Master of One -> Consumer Goods & Services

Asbicon is proud of our heritage as a fully integrated agency providing end to end Sales & Marketing support to Consumer Goods & Services organisations through our following six verticals:

1.     Creative and Design Support (www.asbicondezignservices.com)

2.     Capability Development – CPD certified (www.asbiconlearning.com)

3.     Category and Portfolio Analytics

4.     Research-Qualitative and Quantitative. (www.asbiconresearch.com)

5.     Assisted Advisory (Sales and Shopper Marketing Operational Consultancy)

6.     IT Solutions (CRM Support and immersive technologies such as AR and VR)

Our objective is to enhance the effectiveness of Sales and Marketing functions in Consumer Goods and Services organisations through operational support utilising our experience of more than 20 years and across more than 50 countries in this sector. We are proud to count organisations such as Unilever, Panasonic, GSK, Philips, Kellogg’s, Boots, Veedol etc. amongst our happy clients.

With our headquarters in Berkshire, UK and presence in Dubai, Canada, India, South Africa, Sri Lanka and other geographies we try to support our client needs locally as well as internationally.

Our key strength is to be able to support our clients through the depth and breadth of our services, which are largely in-house.

If you are with a Consumer Goods or Services organisations looking to make a difference in:

  1. Shopper Marketing – Through Design or Category Thinking
  2. Consumer Marketing – Through Ads, Storytelling or Creative flow
  3. Sales – Through better capability and business development techniques
  4. Analytics – Through capturing, structuring and analysing of relevant data
  5. Insight & Research – Through converting data into actionable insight using qualitative and quantitative methods
  6. CRM Development & Implementation – Through a robust understanding of the needs of Sales & Marketing functions and development of deployment techniques structured on ease of adoption by Sales & Marketing functions

We would welcome an opportunity to share real examples of our work and how we have enabled the above. We would like to explore if our passion can support your business in any way.

Please get in touch on info@asbicon.com to start a conversation.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers

In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN.

GAIN and WIN is based on four key pillars:

  1. G – Get New Customers
  2. A – Augment Customer Spend
  3. I – Increase Frequency of Purchase
  4. N – Nurture & Grow Profits

This allows organisations and individuals to build capabilities and provide business solutions as the market needs and complexities evolve. It also allows an organisation to enable its Sales & Shopper Marketing teams with required levels of capabilities based on seniority and roles that they are responsible for. For e.g. Entry level & Junior Sales people can benefit by being proficient in all the capsules of G pillar, while the Senior Sales & Shopper Marketing professionals can drive further value from the capsules of A & I pillars. The N pillar further provides support to the Senior Management.

Asbicon has a lot of further content structured on the GAIN and WIN methodology which can be mapped to individual business needs. To see the GAIN and WIN methodology in detail and to find out how Asbicon can help drive further value through your Sales & Shopper Marketing functions, please visit www.asbicon.com or write to us on info@asbicon.com. We would love to take you through the methodology in detail and explore how it can help you.

Regards

Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services , Dezign services & IT solutions providing Retail & Distribution effectiveness to its clients)