Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers

In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN.

GAIN and WIN is based on four key pillars:

  1. G – Get New Customers
  2. A – Augment Customer Spend
  3. I – Increase Frequency of Purchase
  4. N – Nurture & Grow Profits

This allows organisations and individuals to build capabilities and provide business solutions as the market needs and complexities evolve. It also allows an organisation to enable its Sales & Shopper Marketing teams with required levels of capabilities based on seniority and roles that they are responsible for. For e.g. Entry level & Junior Sales people can benefit by being proficient in all the capsules of G pillar, while the Senior Sales & Shopper Marketing professionals can drive further value from the capsules of A & I pillars. The N pillar further provides support to the Senior Management.

Asbicon has a lot of further content structured on the GAIN and WIN methodology which can be mapped to individual business needs. To see the GAIN and WIN methodology in detail and to find out how Asbicon can help drive further value through your Sales & Shopper Marketing functions, please visit or write to us on We would love to take you through the methodology in detail and explore how it can help you.


Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services , Dezign services & IT solutions providing Retail & Distribution effectiveness to its clients)


One Stop Solution for Winning in Sales and with Shoppers

Are you looking for Growth and Efficiency Solutions for your brand in the areas of Winning in Sales and with Shoppers? We might be able to help.

Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.

Asbicon is an Advisory and Creative Agency specialising in the Consumer Goods and Services Sector that enables Retail & Distribution effectiveness.

Asbicon does this through 5 key verticals of:
1. Capability Development (Asbicon Learning through GAIN and WIN)
2. Shopper focused Design services (Asbicon Dezign Services)
3. Assisted Advisory
4. Asbicon Research (Shopper focused)
5. Asbicon Analytics

Our domain focus has given us the opportunity to support organizations in more than 50 countries.

A recent case study is of a Consumer Goods Brand that Asbicon has supported through all of its 5 verticals to help strengthen its proposition in existing markets and also to help launch in new markets. As part of having supported a multi million pounds growth for the brand in Middle East, Africa, Europe, North and Latin America. Asbicon is now the retained partner for the brand across all these geographies. Some of the areas that Asbicon is supporting the brand on a regular basis are:

  1. Research into new markets and potential (Asbicon Research)
  2. Creation and/ or Validation of the Route to Market strategy (Asbicon Advisory)
  3. Distributor identification and or assessments as required (Asbicon Advisory)
  4. Development of Brand Proposition (Asbicon Advisory and Asbicon Dezign Services)
  5. Designing of brand packs and labels in line with offer proposition and brand guidelines (Asbicon Dezign Services)
  6. Development and Management of Internal and market facing websites (Asbicon Dezign Services)
  7. Development and Management of Technology solutions to support business operations and growth such as barcode solutions, mobile based loyalty applications, augmented reality applications for brand communication etc. (Asbicon Advisory and Asbicon Dezign Services)
  8. Analytics of Market performance dynamically structured to support delivery of insights based on data available (Asbicon Analytics)
  9. Capability Development of Sales and Shopper teams through development and management of e-learning solutions and traditional training solutions (Asbicon Learning)

For a no obligation discussion on how Asbicon can also support you in “Delivering your Growth Aspirations” for your brands, please get in touch on