Posts

Client Testimonial – Walgreens Boots Alliance

Many thanks to our clients for encouraging feedback.

Asbicon Learning’s Training for Unilever gets Exceptional Feedback

We are proud and pleased to share that the feedback received from Unilever after the first round of training sessions has been exceptional. In one of the sessions, a record has been created where Asbicon Learning has received 5/5 for facilitation. The average feedback is over 96% across all sessions.

This is testament to the hardwork of both our content and delivery teams who add value by bringing customised experiences based on their Consumer Goods & Services focus and years of experience in this sector for the benefit of our clients. In addition, the fact that the Asbicon Learning training programs are supported through technology and tools built-in house makes a big difference to our client’s learning experiences and ability to apply them practically in their day-to-day jobs.

To find out more about Asbicon Learning’s Capability Development solutions for the Consumer Goods & Services sector, please visit www.asbiconlearning.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon Dezign Studios have capacity this X’mas – Agencies Welcome

In the course of Asbicon’s expansion extra capacity has been built-in Asbicon Dezign Services Studios and we are pleased to share this extra capacity if required with our direct clients or also with other agencies during this busy X’mas period. Our studios support:

  • 2D Designing
  • 3D Designing
  • Video creation and editing
  • Animation
  • Mobile Apps Development
  • Augmented Reality development
  • Virtual reality development
  • Point of Purchase Material
  • Web Design & Development
  • Social Media Management
  • Digital asset management

We can support design requirements in English, Arabic, Spanish and French.

For requirements in UK, clients or Agency partners are welcome to plan co-creation sessions at our experience centre in Bracknell, Berkshire.

To share your requirements or to find out more about our services please contact on info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

 

Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader at Asbicon’s Knowledge and Experience Centre in the UK

Asbicon Research (www.asbiconresearch.com), the research division of Asbicon Group (www.asbicon.com) in partnership with Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon successfully conducted co-creation sessions for a NPD packaging optimisation project for global Consumer Goods giant.

The objective of these sessions was to define the key elements of the proposed NPD packaging to enable premium brand positioning for client’s Hair Care products. Asbicon’s research included Focus Groups and other qualitative exercises with the premium category shoppers to generate actionable insights which then fed into dynamic creation of effective packaging solutions by Asbicon Dezign Services along with the client’s team.

As different divisions of Asbicon are resourced in-house in multiple locations across the world and work closely together, this provides our clients the ability to run efficient projects to enable Sales & Distribution effectiveness for their Consumer products and services.

We are already excited to replicate the success of packaging on shelf as we have done for other clients before.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon appoints Derek Botha for its Africa operations

Asbicon is proud to announce the appointment of Derek Botha as its representative for Africa. Derek will be instrumental in developing and delivering Asbicon offer to clients in Africa.

Derek is a veteran of the Consumer Goods industry with over 25 years experience in senior Sales & General Management positions across various Consumer Goods companies and consultancies such as Gillette, Unilever, Reckitt & Colman, Glendinning, Kantar Retail, etc. Derek comes with a wealth of experience that includes leading Sales & Commercial capability development programs for Consumer Goods organisations (both multinational & local) across Africa.

Derek will play a key role in ensuring the Sales & Marketing support needs of Consumer Goods & Services clients across Africa are met through Asbicon’s services.

Asbicon Group is delighted to welcome Derek to its family.

Derek will be based in Johannesburg, South Africa and can be contacted on derek.botha@asbicon.com

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT solutions providing Retail & Distribution effectiveness to its clients.

Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers

In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN.

GAIN and WIN is based on four key pillars:

  1. G – Get New Customers
  2. A – Augment Customer Spend
  3. I – Increase Frequency of Purchase
  4. N – Nurture & Grow Profits

This allows organisations and individuals to build capabilities and provide business solutions as the market needs and complexities evolve. It also allows an organisation to enable its Sales & Shopper Marketing teams with required levels of capabilities based on seniority and roles that they are responsible for. For e.g. Entry level & Junior Sales people can benefit by being proficient in all the capsules of G pillar, while the Senior Sales & Shopper Marketing professionals can drive further value from the capsules of A & I pillars. The N pillar further provides support to the Senior Management.

Asbicon has a lot of further content structured on the GAIN and WIN methodology which can be mapped to individual business needs. To see the GAIN and WIN methodology in detail and to find out how Asbicon can help drive further value through your Sales & Shopper Marketing functions, please visit www.asbicon.com or write to us on info@asbicon.com. We would love to take you through the methodology in detail and explore how it can help you.

Regards

Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services , Dezign services & IT solutions providing Retail & Distribution effectiveness to its clients)

 

Ankur Shiv Bhandari shared his insights on “Gaining and Retaining Customers for Profit” at SOAS, University of London

As part of the ongoing association between Asbicon and University of London, Asbicon MD, Mr. Ankur Shiv Bhandari shared his insights on “Gaining and Retaining Customers for Profit” at SOAS, University of London on 11th Oct 2017. The session witnessed participation from Under Graduate, Post Graduate and PhD students.

We would like to thank Dr. Ibrahim Abosag, Associate Professor, SOAS, for inviting us to conduct this session.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data Services, Dezign Services & IT Solutions providing Retail & Distribution effectiveness to its clients)

Ankur Shiv Bhandari, MD, Asbicon Group shares his views on ‘IoT (Internet of Things) Market in India’ for India Retail Report

Ankur Shiv Bhandari, Managing Director, Asbicon Group shares his views on ‘IoT (Internet of Things) Market in India’ for India Retail Report 2017-18, which was released at India Retail Forum.

The category is undergoing a radical increase currently globally and is also expected to impact the Indian market heavily in the times to come. The number of units under Internet of Things (IoT) in India, is expected to grow exponentially to 1.9 billion units by 2020 or about $9 billion, says a report. A rapidly growing hub for IoT solutions development, the country’s IoT market size in this area is expected to increase about 7 times—from $1.3 billion last year to $9 billion by 2020…

To get your copy, please email us at info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data Services, Dezign Services & IT Solutions providing Retail & Distribution effectiveness to its clients)

Asbicon celebrates 8 Successful Years!!

Asbicon is proud to celebrate its 8th Anniversary. On this occasion, we would like to thank our clients, partners and fellow Asbiconians around the world who have been the pillars of our Success and Growth in this journey. Asbicon takes pride in being a preferred partner across 50+ countries for Domestic and International (Fortune 500) clients. With geographical presence in multiple countries and Asbiconians supporting client projects globally, we are humbled by the support from our clients & partners and hope to continue serving them and building further relationships.
For more information on Asbicon and its 6 verticals supporting Consumer Goods & Services sector, please visit www.asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)

Asbicon supports positioning of “Voice Activated & Digitally Connected Audio” proposition to Win with Shoppers for a Consumer Electronics Global giant in Europe

With an aim to provide a ‘Better user experience’ to their consumers, the client is set to launch a ‘Voice Activated’ and ‘Digitally Connected Audio device’ in the premium space. In this regard, the client has partnered with Asbicon to identify the right niche for its proposition and successfully position it amongst the shoppers and consumers in Europe.

To meet the client’s objective, Asbicon has initiated research including focus groups with the potential shoppers & consumers to understand/ validate the triggers and barriers for the connected proposition growth at the channel, shopper and consumer level.

This particular project involves multiple verticals at Asbicon including Research, Design, Analytics & Assisted Advisory. We look forward to exciting findings and implementation in this evolving category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)