Asbicon’s MD, Ankur Shiv Bhandari commits to India Fashion Forum 2017

Asbicon is proud of its association with India Fashion Forum 2017. Asbicon’s MD, Ankur Shiv Bhandari will be on the jury panel for the Images Fashion Awards 2017 as part of IFF.

We wish all the very best to all the participants.

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” for brands. Asbicon enables this through its 5 verticals of Capability Development, Dezign services, Assisted Advisory, Research and Data services providing Retail & Distribution effectiveness to its clients)

To know more about Ankur Shiv Bhandari or to connect to him please visit

Morrisons strong results driven by balanced focus on consumers,shoppers,category value & employees

Morrisons have just declared their preliminary results which appear relatively strong. These strong results of Morrisons are underpinned by the fact that it had the right balance of focus on consumers, shoppers, on ensuring the sustenance of category values and focus on employee welfare. Provision of more premium ranges and a higher focus on quality further strengthened consumer trust and sentiment. Better availability, fewer out of stocks and shorter check-out times supported by better ordering systems and more tills ensured higher shopper satisfaction and increased shopping trips. Key component also supporting better financial results was sustenance of category values as a result of better range and stronger collaboration with suppliers. Focus on better employee welfare including proposals  for a higher entry pay point of £8.50 per hour have also supported stronger employee engagement. This also proves that the right consumer and shopper proposition needs to be the whole package as demonstrated by Morrisons in these results and doesn’t only need to focus on price.”
Financial Results and Strategic Summary as declared by Morrisons are as below:

Financial summary 


LFL sales ex-fuel/ex-VAT up 1.7%, positive in all four quarters and 2.5% in Q4 


Turnover up 1.2% to £16.3bn (2015/16: £16.1bn) despite store closures


UPBT up 11.6% to £337m, at the upper end of the £330m-£340m guided range (2015/16 UPBT before restructuring costs: £302m)


UPBT up 39.3% (2015/16 UPBT including restructuring costs: £242m)


Underlying EPS up 39.8% to 10.86p (2015/16: 7.77p)


Reported PBT up 49.8% to £325m (2015/16: £217m)


Free cash flow of £670m (2015/16: £854m)


Operating working capital improvement of £360m


Gross debt reduced by £717m, net debt reduced by £552m to £1,194m


Triennial pension valuation complete, with funding surplus of £111m


Final dividend of 3.85p, full year total dividend up 8.6% to 5.43p (2015/16: 5.00p)


Strategic and operating highlights


First year of positive LFL sales and UPBT growth since 2011/12


Strong cash flow, gross and net debt down substantially


First year of new dividend policy. Dividend sustainable and covered around two times by underlying EPS 


Fix, Rebuild and Grow strategy starting to build a broader, stronger Morrisons


New partnerships with Amazon, Ocado, Timpson, Rontec, and the revival of the Safeway brand are all capital light growth opportunities 


Further forty ‘Morrisons Daily’ forecourt convenience stores planned with Rontec


Financial targets update


£18m of the £50m-£100m incremental PBT target delivered in the first year 


£1bn cost savings achieved. Further productivity and cost savings to come


Good progress with medium-term cash flow targets: achieved over £900m of £1bn working capital, and almost £900m of £1.1bn disposals


Net debt expected to fall to less than £1bn by the end of 2017/18

This information above is from Morrisons update on 9th March 2017. Asbicon has only provided its analysis in the first paragraph

(Asbicon is a Consumer Goods & Services specialist firm focused on “Growth Solutions for Aspiring Brands”. Asbicon enables this through its 5 verticals of Research, Assisted Advisory, Capability Development, Data services & Design services providing Retail & Distribution effectiveness to its clients)

Asbicon congratulates Aditya Bhardwaj on his 5th Asbiversary

Asbicon heartily congratulates Aditya Bhardwaj on his 5th Asbiversary (Years with Asbicon). Aditya is an Operations Director with Asbicon based in Chandigarh, India. Aditya’s experience and expertise in need assessment, resource allocation, and project management have been instrumental in taking the company to great heights. We wish him all the best for many more years to come.

Asbicon Learning appoints Rachel Osbourne ex P&G Training lead as Global Head

Asbicon Learning, the capability development arm of the Asbicon Group( appointed Rachel Alexandra Osbourne (nee Dingwall) as its Global Head. Rachel comes with a wealth of experience that includes many years at Procter & Gamble where she worked across functions in Sales & Trade Marketing and also led the training for field sales in the United Kingdom. She also spent time at Mutley & Mog where she managed all aspects of sales and logistics.

Rachel will also oversee Asbicon’s properietary capability development framework “GAIN and WIN” and will be instrumental in ensuring the capability development needs of Consumer Goods & Services clients across geographies are met.

Rachel is an outstanding Consumer Goods and Services Industry professional and Asbicon Group is proud to welcome her in her new position

For more information, please contact on: or visit

Why is Asbicon chosen by Consumer Goods and Services organisations as a Growth Partner ?

Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.

Asbicon is an Advisory and Creative Agency specialising in Consumer Goods and Services Sector
that enables Retail & Distribution effectiveness.

Asbicon does this through 5 key verticals of:
Assisted Advisory
Creative and Design services (Dezign Services)
Capability Development (Asbicon Learning through GAIN and WIN)*
Data Services
Research (Shopper focussed)

With its headquarters in UK , regional offices in Dubai and India and partners in Americas, Africa and South East Asia, Asbicon supports it’s client needs across geographies and channels. Its total focus on the Consumer Goods and Services sector allows Asbicon to offer sector relevant solutions with learnings and experience from more than 50 countries where Asbicon has supported client projects.

Asbicon’s clients trust Asbicon to deliver the right results for their objectives and there are many instances where a client has started working with Asbicon through one of Asbicon’s verticals and then has gradually moved to using all 5 verticals. Asbicon’s key differentiator is the love and passion for the Consumer Goods and Services sector and the desire to see it’s clients grow

For more info please look through the website or get in touch on

*Asbicon learning’s bespoke website is launching soon with a simple yet revolutionary way to enable capability development for Consumer Goods and Services organisations

Asbicon’s “GAIN and WIN” framework granted TradeMark in Europe

We are pleased to share that Asbicon’s proprietary framework “GAIN and WIN” to support structured and progressive Growth for Consumer Goods and Services organisations has now also been granted a TradeMark in Europe.

Veedol launches digitally enabled B2B Loyalty Program powered by Asbicon in Saudi Arabia

Asbicon is proud to have powered the launch of first of it’s kind B2B loyalty program for Dealers, Mechanics & Puncture shops for Veedol in Saudi Arabia. The “First Choice” loyalty program was developed by Asbicon on a Turnkey basis.This included:

  • Conceptualisation of the Loyalty Program – Led by the Assisted Advisory vertical of Asbicon
  • In Market Research in Saudi Arabia- led by Asbicon’s Research vertical
  • Mobile App Design including technology & creative design- led by Asbicon’s Dezign Services vertical
  • Collaterals design to support First Choice program launch and ongoing communication including dedicated website design of “” and all Below the line communication material- Led by Asbicon’s Dezign Services vertical
  • Orientation and on boarding of Veedol & Distributor Resources & In Market End users on the First Choice Program and Mobile App usage- Led by Asbicon’s Capability Development vertical.

Please click on the below image for the Launch video:


The passion & dedication of Veedol’s Middle East & Global teams to make this a success was a huge contributing factor to an outstanding development and launch of the “First Choice” program. This is the first of its kind digitally enabled B2B loyalty program where Dealers, Mechanics & Puncture shop owners can earn loyalty points upon Veedol Product’s purchase and redeem them through the Mobile App itself for amazing rewards. The App also contains product information on most of Veedol’s Automotive lubricant products. It makes the experience seamless for the End User.




The conceptualisation, development, launch and support of Veedol’s “First Choice” Program is a classical example of how Asbicon provides “Growth Solutions for Aspiring Brands”. Asbicon enables this through its 5 verticals of Research, Assisted Advisory, Capability Development, Data services & Dezign Services.


One stop provision for Insight to Execution Growth solutions

We wish Veedol many such successful launches in many markets.



Team Asbicon


To know more about Asbicon’s offers please contact on or submit a query on