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Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe

Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (www.asbiconresearch.com), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational.

This builds on the huge success of a similar project delivered by Asbicon for another client which was focused on pack optimisation with an objective to Win with Shoppers @ Point of Purchase. Asbicon’s methodology of using a combination of research and design to deliver a winning pack had worked well.

Similarly in this project, qualitative and quantitative research will be used to generate actionable insights from shopper’s and consumer’s perspective which will feed into dynamic creation of effective packaging that will be continuously tested to arrive at the winning pack.

We look forward to seeing the new packs on shelves soon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase

Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (www.asbiconresearch.com), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive quantitative testing studies that provided stimulus for Asbicon Dezign Services to arrive at an impactful pack design which had the potential to increase shopper’s/ consumer’s attention at the shelf and drive purchase behaviour.

Having been launched, the new designs have led to much higher conversions at Point of Purchase thereby not only meeting but also exceeding project expectations.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)