Posts

Panasonic appoints Asbicon Group to support New Product Launch

Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (www.asbiconresearch.com) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbicondezignservices.com), the creative and design arm of the Asbicon Group who will be responsible for developing the right creative and packaging solutions for the beauty proposition.

This is another example of how Asbicon Group provides a One Stop Solution for Consumer Goods and Services organisations for Sales and Marketing support.

We look forward to delivering strong wins for the new product in the marketplace.

To find out more about Asbicon and its Consumer Goods and Services centric work, please visit www.asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase

Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (www.asbiconresearch.com), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive quantitative testing studies that provided stimulus for Asbicon Dezign Services to arrive at an impactful pack design which had the potential to increase shopper’s/ consumer’s attention at the shelf and drive purchase behaviour.

Having been launched, the new designs have led to much higher conversions at Point of Purchase thereby not only meeting but also exceeding project expectations.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)