Financial Acumen for CPG Sales Professionals-Highly Rated Classroom Course in Surrey

A course dedicated to helping Consumer Goods Sales Professionals, Key Account Managers and National Account Managers in understanding and using commercial and financial tools in an easy way towards a more productive and profitable business execution.

Following on from the success of a similar course run for some of the World’s biggest Consumer Goods organisations, Asbicon Learning now brings this as a public course for Consumer Goods professionals in the UK. Client feedback on a similar course can be viewed at this link –

This course will help delegates in making sense of key financial metrics as they impact and get impacted by their decisions. The course will aim to demystify concepts such as:

  1. Profit on Return (POR),
  2. Return on Investment,
  3. Profitability of Promotions,
  4. Decisions on which promotions to run for different objectives
  5. Impact of Discounting on Revenue and Profit,
  6. Optimisation of Trade Spend etc.

This course will be run using a practical case study and delegates will be provided with ready-reckoners and tools to help them implement the learnings in their day-to-day job. It will be run by experienced Consumer Goods industry professionals.

The places are limited to ensure a highly interactive session. To book your place and to see the details of the curriculum please use the link below.  An Early bird discount offer is also available for a limited time.

Book Here ->

If you’d rather block your places offline, please get in touch with Rachel on

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers

In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN.

GAIN and WIN is based on four key pillars:

  1. G – Get New Customers
  2. A – Augment Customer Spend
  3. I – Increase Frequency of Purchase
  4. N – Nurture & Grow Profits

This allows organisations and individuals to build capabilities and provide business solutions as the market needs and complexities evolve. It also allows an organisation to enable its Sales & Shopper Marketing teams with required levels of capabilities based on seniority and roles that they are responsible for. For e.g. Entry level & Junior Sales people can benefit by being proficient in all the capsules of G pillar, while the Senior Sales & Shopper Marketing professionals can drive further value from the capsules of A & I pillars. The N pillar further provides support to the Senior Management.

Asbicon has a lot of further content structured on the GAIN and WIN methodology which can be mapped to individual business needs. To see the GAIN and WIN methodology in detail and to find out how Asbicon can help drive further value through your Sales & Shopper Marketing functions, please visit or write to us on We would love to take you through the methodology in detail and explore how it can help you.


Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services , Design services & IT solutions providing Retail & Distribution effectiveness to its clients)


Struggling to acquire and retain customers or product listings in the Consumer Goods sector? – A simple 4-step solution


Invitation to Join Asbicon’s Complimentary Webinar

4-Steps to Acquire & Retain Customers or Product Listings

Earlier in the year, Asbicon launched its proprietary and trademarked methodology “GAIN and WIN” focused on helping deliver the growth aspirations of organisations and individuals in the Consumer Goods and Services sector through Winning in Sales and with Shoppers. The methodology streamlines and structures the efforts to acquire & retain customers or product listings.

We are now ready to further bring this to life with some live examples and success stories in our upcoming complimentary webinar. We will also be sharing some industry leading tools specially designed for Consumer Goods and Services professionals in this webinar. You might be in for some exciting surprises if you join us on the day. We are saving those exclusively for our Webinar attendees.

We would love it if you could join us at our webinar on Wednesday, 12th July 2017 at 13:00hrs (UK Time) where Asbicon Group’s Managing Director, Ankur Shiv Bhandari and the Global Head of Asbicon Learning, Rachel Osbourne will be sharing their thoughts on this unique and industry-leading approach to support growth in the Consumer Goods and Services sector.

Please click on “Register Now” to register for the Complimentary Webinar.

In the meantime, if you would like to find out more about the Asbicon Group and our GAIN & Win Framework please watch this short video.

We look forward to seeing you at our Webinar but please do not hesitate to get in touch if you have any questions in the meantime. You can reach us on You can also find more information on our website

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Design services, Assisted Advisory, Research & Data services providing Retail & Distribution effectiveness to its clients)

Asbicon e-Learning: World Class Training for Consumer Goods Specialists – A Sneak Preview

Asbicon Learning is pleased to share the imminent launch of its e-Learning training programs. These World Class programs are specially designed for the Consumer Goods and Services sector based on Asbicon’s trademarked methodology “GAIN and WIN”. All of Asbicon Learning’s training programs are designed to help Consumer Goods and Services organisations and individuals Win in Sales and with Shoppers.

Please look out for the official launch communication coming soon… In the meantime, we thought you might enjoy a sneak preview of our industry leading programs as shared in the video above. We believe there is nothing like it available currently, if you feel otherwise we would love to hear from you to make these even better.

To keep up to date with communications from Asbicon Learning and to be the first to know of interesting developments and our launch, please subscribe to our Discussions/ Blog. If you are a Sales Manager and / or an HR Manager, please get in touch to see how we can support the development of your Sales Capability and Shopper Marketing Capability. You can write to us on

(Asbicon Learning is a part of the Asbicon Group ( Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Design services, Assisted Advisory, Research & Data services providing Retail & Distribution effectiveness to its clients)

One Stop Solution for Winning in Sales and with Shoppers

Are you looking for Growth and Efficiency Solutions for your brand in the areas of Winning in Sales and with Shoppers? We might be able to help.

Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.

Asbicon is an Advisory and Creative Agency specialising in the Consumer Goods and Services Sector that enables Retail & Distribution effectiveness.

Asbicon does this through 5 key verticals of:
1. Capability Development (Asbicon Learning through GAIN and WIN)
2. Shopper focused Design services (Asbicon Dezign Services)
3. Assisted Advisory
4. Asbicon Research (Shopper focused)
5. Asbicon Analytics

Our domain focus has given us the opportunity to support organizations in more than 50 countries.

A recent case study is of a Consumer Goods Brand that Asbicon has supported through all of its 5 verticals to help strengthen its proposition in existing markets and also to help launch in new markets. As part of having supported a multi million pounds growth for the brand in Middle East, Africa, Europe, North and Latin America. Asbicon is now the retained partner for the brand across all these geographies. Some of the areas that Asbicon is supporting the brand on a regular basis are:

  1. Research into new markets and potential (Asbicon Research)
  2. Creation and/ or Validation of the Route to Market strategy (Asbicon Advisory)
  3. Distributor identification and or assessments as required (Asbicon Advisory)
  4. Development of Brand Proposition (Asbicon Advisory and Asbicon Dezign Services)
  5. Designing of brand packs and labels in line with offer proposition and brand guidelines (Asbicon Dezign Services)
  6. Development and Management of Internal and market facing websites (Asbicon Dezign Services)
  7. Development and Management of Technology solutions to support business operations and growth such as barcode solutions, mobile based loyalty applications, augmented reality applications for brand communication etc. (Asbicon Advisory and Asbicon Dezign Services)
  8. Analytics of Market performance dynamically structured to support delivery of insights based on data available (Asbicon Analytics)
  9. Capability Development of Sales and Shopper teams through development and management of e-learning solutions and traditional training solutions (Asbicon Learning)

For a no obligation discussion on how Asbicon can also support you in “Delivering your Growth Aspirations” for your brands, please get in touch on