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Asbicon Learning’s Training for Unilever gets Exceptional Feedback

We are proud and pleased to share that the feedback received from Unilever after the first round of training sessions has been exceptional. In one of the sessions, a record has been created where Asbicon Learning has received 5/5 for facilitation. The average feedback is over 96% across all sessions.

This is testament to the hardwork of both our content and delivery teams who add value by bringing customised experiences based on their Consumer Goods & Services focus and years of experience in this sector for the benefit of our clients. In addition, the fact that the Asbicon Learning training programs are supported through technology and tools built-in house makes a big difference to our client’s learning experiences and ability to apply them practically in their day-to-day jobs.

To find out more about Asbicon Learning’s Capability Development solutions for the Consumer Goods & Services sector, please visit www.asbiconlearning.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon Dezign Studios have capacity this X’mas – Agencies Welcome

In the course of Asbicon’s expansion extra capacity has been built-in Asbicon Dezign Services Studios and we are pleased to share this extra capacity if required with our direct clients or also with other agencies during this busy X’mas period. Our studios support:

  • 2D Designing
  • 3D Designing
  • Video creation and editing
  • Animation
  • Mobile Apps Development
  • Augmented Reality development
  • Virtual reality development
  • Point of Purchase Material
  • Web Design & Development
  • Social Media Management
  • Digital asset management

We can support design requirements in English, Arabic, Spanish and French.

For requirements in UK, clients or Agency partners are welcome to plan co-creation sessions at our experience centre in Bracknell, Berkshire.

To share your requirements or to find out more about our services please contact on info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

 

Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader at Asbicon’s Knowledge and Experience Centre in the UK

Asbicon Research (www.asbiconresearch.com), the research division of Asbicon Group (www.asbicon.com) in partnership with Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon successfully conducted co-creation sessions for a NPD packaging optimisation project for global Consumer Goods giant.

The objective of these sessions was to define the key elements of the proposed NPD packaging to enable premium brand positioning for client’s Hair Care products. Asbicon’s research included Focus Groups and other qualitative exercises with the premium category shoppers to generate actionable insights which then fed into dynamic creation of effective packaging solutions by Asbicon Dezign Services along with the client’s team.

As different divisions of Asbicon are resourced in-house in multiple locations across the world and work closely together, this provides our clients the ability to run efficient projects to enable Sales & Distribution effectiveness for their Consumer products and services.

We are already excited to replicate the success of packaging on shelf as we have done for other clients before.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Augmented Reality @ Point of Purchase for a Consumer Goods major in multiple languages to be developed by Asbicon

Asbicon IT Solutions in partnership with Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon Group (www.asbicon.com) signs a project to coneptualise, design and develop Augmented reality mobile app for a Consumer Goods client. The app will be developed in multiple languages including English, Arabic and Spanish to serve Middle Eastern, European and North American & Latin American markets. This builds on successful development and deployment of Augmented Reality solutions for Consumer Goods clients by Asbicon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon appoints Derek Botha for its Africa operations

Asbicon is proud to announce the appointment of Derek Botha as its representative for Africa. Derek will be instrumental in developing and delivering Asbicon offer to clients in Africa.

Derek is a veteran of the Consumer Goods industry with over 25 years experience in senior Sales & General Management positions across various Consumer Goods companies and consultancies such as Gillette, Unilever, Reckitt & Colman, Glendinning, Kantar Retail, etc. Derek comes with a wealth of experience that includes leading Sales & Commercial capability development programs for Consumer Goods organisations (both multinational & local) across Africa.

Derek will play a key role in ensuring the Sales & Marketing support needs of Consumer Goods & Services clients across Africa are met through Asbicon’s services.

Asbicon Group is delighted to welcome Derek to its family.

Derek will be based in Johannesburg, South Africa and can be contacted on derek.botha@asbicon.com

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT solutions providing Retail & Distribution effectiveness to its clients.

Asbicon conceptualises and executes “Win with Customer” Distributor Conference for the Middle Eastern and African partners of a Consumer Goods major

Asbicon was tasked with developing and delivering a Distributor Conference based on identifying synergies between the distributor markets and the business teams of the client and to help facilitate multi functional relationship development within teams across geographies.

Asbicon supported the client’s objective through conceptualising the overall theme of the conference linking it with celebrating success, adopting innovation and winning with customers in respective markets. This was brought to life in Durban, South Africa by Asbicon teams through engagement content delivered using packs, supporting collaterals (audio/visuals), toolkits etc. thereby supporting the client successfully execute the conference with its distributors partners.

Verbatim from the client “You helped us exceed not only our distributors’ expectations but our own as well.”

We look forward to supporting the client in more successful events across other geographies as well.

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data Services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients.

Asbicon launches E-Learning for Consumer Goods-Test Drive it on us!

We are delighted to announce that several of Asbicon’s Training modules for Consumer Goods professionals are now available as e-Learning capsules through Asbicon’s Learning Management System. Each of our e-Learning capsules is completely self-led yet highly engaging through our interactive activities and role-plays. You will be taken through the training by consumer goods experts who will use real-life examples based on their own experiences.

We are pleased to share that the following 5 learning capsules are now available to purchase online:

G1 – Channel, Customer and Consumer Landscape Mapping

G2 – Understanding the Customer, Shopper and Consumer

G3 – Structured Selling Framework

G4 – Basic Negotiation

G5 – Basic Distributor Management

Launch Offer on G1 – Free Trial!

 

G1 – Channel, Customer and Consumer Landscape Mapping normally costs £99.00 but we have a fabulous Launch Offer whereby the first 100 registrations for this course will receive it at no charge whatsoever. This Offer is only available until Thursday 19th October 2017 for the first 100 registrants (whichever comes first). Click Here to redeem the offer at no charge to you.

In this post we would like to focus a little on our first training capsule within the G Module:

G1 – Channel, Customer and Consumer Landscape Mapping

Who is this Course for?

First/ Entry Level Sales Executives who are new to either your company or new to a sales role.

Learning Capsule Highlights

This learning capsule is designed to help you build a targeted sales territory plan for every customer segment using proven practices and industry insights. It will also help you build important customer relationships, and gain insights to develop and grow potential accounts. Key elements include:

  • Understanding the definition and differences between Channel, Customer and Consumer.
  • Understanding the various trade channels and customers by different segments.
  • Importance of your business to these channels and customers.
  • How to create a journey plan.

As you will be one of our very first training delegates and clearly experienced in your field, if possible we would very much appreciate your feedback on the training so that we can continue to improve our e-Learning program. 

Whilst it could be possible that this capsule may not be directly relevant to you in your current role it may well be of use to your junior sales teams. In addition it could well give you a flavour of the type of training we offer so we would love your feedback ahead of potentially rolling it out within your wider organisation. Furthermore you may also find that there are other capsules within our GAIN framework that may suit your own individual requirements.

Finally, please feel free to share this offer with any colleagues leading the Learning & Development function within your company.

If you would like to see a flavour of how the e-Learning module works please see the short video below or click on the link.

https://youtu.be/8lN_i7KjUck


Don’t forget to Test Drive the training on us at absolutely no cost to you – Click Here

We really hope that you enjoy the training and we would love to know what you think of it by sending an email to rachel.osbourne@asbicon.com

Look forward to hearing from you.

Regards,

Team Asbicon Learning

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)

Asbicon supports positioning of “Voice Activated & Digitally Connected Audio” proposition to Win with Shoppers for a Consumer Electronics Global giant in Europe

With an aim to provide a ‘Better user experience’ to their consumers, the client is set to launch a ‘Voice Activated’ and ‘Digitally Connected Audio device’ in the premium space. In this regard, the client has partnered with Asbicon to identify the right niche for its proposition and successfully position it amongst the shoppers and consumers in Europe.

To meet the client’s objective, Asbicon has initiated research including focus groups with the potential shoppers & consumers to understand/ validate the triggers and barriers for the connected proposition growth at the channel, shopper and consumer level.

This particular project involves multiple verticals at Asbicon including Research, Design, Analytics & Assisted Advisory. We look forward to exciting findings and implementation in this evolving category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)

Thank You! Thank You! Thank You for an amazing response to the Webinar – Playback available

You have surprised us!

Thank you for an amazing response to Asbicon’s live webinar on “4-Step Method to Acquire and Retain Customers and Product Listings“. On popular demand, we are making the webinar recording available as a Masterclass. This could be a good reference point for all who kindly attended the webinar and can also serve as a ready training reckoner for “Winning in Sales and with Shoppers” for people who might not have been able to attend. We are certain that you and your teams can save thousands and maybe more through this Masterclass  as this will help with a good understanding of the overall capabilities required in the Sales and Shopper Marketing space in a structured and progressive way. This will help you to identify and map the journey of Capability Development and immediate areas that require interventions in your workspace without maybe needing to spend on consultants to help you do that.  You can view the Masterclass on the link below:

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Dezign services, Assisted Advisory, Research & Data services providing Retail & Distribution effectiveness to its clients)