Posts

Asbicon supports positioning of Hair Care proposition to Win with Consumers and Shoppers for a Consumer Electronics global giant in Europe

With an ultimate goal of providing superior user experience, the client is set to launch a premium Hair Care product in Europe. The client has approached Asbicon to identify the right positioning for this proposition so that it is favourably accepted by the consumers and shoppers.

Asbicon Research (www.asbiconresearch.com), the research arm of Asbicon Group (www.asbicon.com), initiates in-home ethnographic research as part of detailed qualitative research with the potential consumers and shoppers to understand/ validate the triggers and barriers for the Hair Care proposition’s growth at the consumer, shopper and channel level.

We look forward to generating some interesting findings for this category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon is now an Infusionsoft Certified Partner globally

Asbicon is proud to announce that it is now a global certified partner for Infusionsoft, the leading Sales & Marketing automation software solution provider. This activates lot of synergies between the technical and automation capabilities of Infusionsoft and “The Sales & Marketing Support Company” credentials of Asbicon. Asbicon offers coupled with Infusionsoft solutions can now provide a robust, futuristic and automated Sales & Marketing management platform for Consumer Goods and Services businesses.

For more details on how the Asbicon-Infusionsoft partnership can enable success through Sales & Marketing, please contact info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon develops and launches multilingual websites for a Consumer Goods major

Asbicon designs, develops and launches new and improved multilingual websites for a Consumer Goods major to support further development of their brand messaging and digital journey in North & South America. The dynamic and adaptive websites have been developed in several languages including English, Canadian French and Spanish.

As “The Sales & Marketing Support Company”, Asbicon has further helped the client through this project as a one-stop agency solution for all their Sales & Marketing support needs. Asbicon is proud to support the client through almost all of its six verticals across various projects.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon opens a new Knowledge & Experience Centre in Berkshire, UK

Asbicon is pleased to announce the opening of its new Knowledge & Experience Centre to cater to growing client requirements in the Consumer Goods & Services sector. The centre in Bracknell, Berkshire will support all six verticals of Asbicon globally and will also provide clients with options to experience various Sales & Shopper centric tools in action such as Category Management, Eye Tracking, Augmented Reality, Mixed Reality, Consumer & Shopper Research, interactive Sales & Shopper training, etc. The expanded centre will enable us to serve our existing clients better and also to provide potential clients practical examples of how Asbicon can support their Sales & Marketing efforts.

To book a visit, please contact Aish on aishwarya.rajagopal@asbicon.com or call us on +44 1344 289000.

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.

One stop provision for Insight to Execution Growth solutions

One stop provision for Insight to Execution Growth solutions

Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client needs through in house capability & infrastructure on its five verticals of Research, Assisted Advisory, Capability Development, Data Services & Dezign Services.

Whether it is Quantitative or Qualitative Research you need to undertake or you are just looking for trends, maybe you need a structured guidance on Route to Market options, maybe it is a strategy on winning with Shoppers that you are looking for support on or potentially capability development of your sales force, maybe insight through data is your current need or you need to develop campaign designs for an in store execution, Asbicon can support you on all such requirements and with most Asbiconians being Consumer Goods & Services veterans can help provide that sector specific flavour as well.

Having an in house end to end solution enabled through efficient cost bases in India and a strong physical presence with Subject Matter experts in Europe, Middle East, Americas & India allows Asbicon to provide Growth Solutions to Aspiring Brands in a flexible and affordable way. This eco system also enables Asbicon’s clients to focus not only on domestic markets but also supports expansion/effectiveness in International markets. Asbicon prides itself on its nimbleness and ability to respond to client requests extremely quickly.

Success of our clients is our passion and we are guided not limited by Project briefs.

For more information on how we have enabled Growth for our clients and more details on our offer, please visit www.asbicon.com. you can also reach us on info@asbicon.com

One stop provision for Insight to Execution Growth solutions

Asbicon‘s Research & Advisory team hosted a co-creation week at Asbicon’s UK offices with the world’s leading Personal Care and Consumer Electronics European Multinational

Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase.

The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus groups streamed globally, Asbicon also conceptualized a dummy store of a leading UK retailer to conduct ‘Eye Tracking’ on the shelf. Real time insights were shared with the client to evaluate the current packaging vis–à–vis the preferred packaging option in the category/ cross categories.

Asbicon looks forward to initiate the second phase of the project that would involve conducting quantitative research to gauge brand fitment and further augment the qualitative insights of the proposed packaging options.