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Range Review success delivered for Global Consumer Electronics Major by Asbicon!

We are pleased to share that Asbicon was able to provide value addition to the Range Review process for a World’s Leading Consumer Electronics Company. We are thankful to our clients for such encouraging feedback.

The support process was delivered in record time and brought various Asbicon divisions together to deliver an encouraging outcome. The process had strong research elements led by the research division, Asbicon Research (www.asbiconresearch.com), presented strongly through robust design elements led by the design division, Asbicon Dezign Services (www.asbicondezignservices.com) and ultimately brought together with strong insights and recommendations by Asbicon Advisory.

We absolutely loved working on this project and look forward to working with the client on many other value creation opportunities for its Brands.

If any of Asbicon’s divisions can be of assistance to drive Retail & Distribution Effectiveness for your Brands, please get in touch on info@asbicon.com or reach out on any of our Social Media pages.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon executes capability development for the Senior Leadership of a leading Consumer Electronics organisation

Asbicon Learning (www.asbiconlearning.com), the capability development arm of Asbicon Group (www.asbicon.com) conducts capability development program for the Senior Leadership and Business Heads of a leading multinational Consumer Electronics organisation.

The program was developed with a key focus to make the teams understand how the retail markets evolve globally. To enable the client teams evolve with the ever-changing retail landscape, Asbicon Learning helped identify the capabilities required to be developed at each stage and also helped identify the associated KPIs required to monitor the implementation of the strategy adopted & determine its effectiveness and operational efficiency.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

One Stop Solution for Winning in Sales and with Shoppers

Are you looking for Growth and Efficiency Solutions for your brand in the areas of Winning in Sales and with Shoppers? We might be able to help.

Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.

Asbicon is an Advisory and Creative Agency specialising in the Consumer Goods and Services Sector that enables Retail & Distribution effectiveness.

Asbicon does this through 5 key verticals of:
1. Capability Development (Asbicon Learning through GAIN and WIN)
2. Shopper focused Design services (Asbicon Dezign Services)
3. Assisted Advisory
4. Asbicon Research (Shopper focused)
5. Asbicon Analytics

Our domain focus has given us the opportunity to support organizations in more than 50 countries.

A recent case study is of a Consumer Goods Brand that Asbicon has supported through all of its 5 verticals to help strengthen its proposition in existing markets and also to help launch in new markets. As part of having supported a multi million pounds growth for the brand in Middle East, Africa, Europe, North and Latin America. Asbicon is now the retained partner for the brand across all these geographies. Some of the areas that Asbicon is supporting the brand on a regular basis are:

  1. Research into new markets and potential (Asbicon Research)
  2. Creation and/ or Validation of the Route to Market strategy (Asbicon Advisory)
  3. Distributor identification and or assessments as required (Asbicon Advisory)
  4. Development of Brand Proposition (Asbicon Advisory and Asbicon Dezign Services)
  5. Designing of brand packs and labels in line with offer proposition and brand guidelines (Asbicon Dezign Services)
  6. Development and Management of Internal and market facing websites (Asbicon Dezign Services)
  7. Development and Management of Technology solutions to support business operations and growth such as barcode solutions, mobile based loyalty applications, augmented reality applications for brand communication etc. (Asbicon Advisory and Asbicon Dezign Services)
  8. Analytics of Market performance dynamically structured to support delivery of insights based on data available (Asbicon Analytics)
  9. Capability Development of Sales and Shopper teams through development and management of e-learning solutions and traditional training solutions (Asbicon Learning)

For a no obligation discussion on how Asbicon can also support you in “Delivering your Growth Aspirations” for your brands, please get in touch on info@asbicon.com.