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The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Assisted Advisory, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 05 – Shopper Centricity

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!

Shopper and Consumer are always different, even if it is the same person!

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

#shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Asbicon Learning’s latest Commercial Capability Training for CPG receives great feedback

Humbled and Proud to have helped build commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion of supporting the Consumer Goods & Services sector. You can find more information on Asbicon’s dedicated capability development division, Asbicon Learning on www.asbiconlearning.com.

To see how we broadly support the Consumer Goods & Services sector at an Asbicon Group level, please visit www.asbicon.com

Commercial Capability of yet another CPG Company strengthened by Asbicon Learning

“Asbicon Learning” strengthens capability of yet another “Consumer Goods” Sales team with it’s unique approach. Great feedback is much appreciated!

We are proud to serve the Consumer Goods sector in Sales & Marketing capability building through Asbicon Learning led by Rachel Osbourne (nee Dingwall). Asbicon Learning ( www.asbiconlearning.com) courses are built upon real experiences, easy implementable approach and with enjoyable learning experiences for delegates in mind.

For more information, please contact info@asbicon.com.

 

Shopper Marketing, Trade Marketing, Customer Marketing – What is it?

There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.

Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.

All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.

Regards,

Ankur Shiv Bhandari

(ankur.s.bhandari@asbicon.com)

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Deep dive into your Brand’s Social Persona – Request complimentary SQR (Report)

Social Quotient Report customised for your brand provided complimentary just now for Consumer Goods organisations and professionals by Asbicon. Please request using this link: https://asbicon.com/sqr/

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)