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Shopper Testing of POS materials for CPG Major to ensure best Execution by Asbicon

Consumer Goods manufacturers and retailers spend millions and sometimes billions of dollars on POS materials without really knowing whether it works with shoppers or not. Asbicon delivered a multi-million-pound value creation for a major Consumer Goods Company by developing Shopper focused pack designs through the combined work of Asbicon’s Design, Research, Analytics and Advisory verticals. Based on that success, the same Consumer Goods client has now asked Asbicon to develop Shopper focused Point of Sale materials to ensure best Execution in store.

As part of this Point of Sale materials project, Shopper Research was conducted recently by Asbicon’s Research team on potential design options with great insights uncovered. The sessions were held at Asbicon’s Experience and Research Centre in Berkshire, UK.

We look forward to now developing winning designs and delivering best Execution once again for our esteemed client.

Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range Review success delivered for Global Consumer Electronics Major by Asbicon!

We are pleased to share that Asbicon was able to provide value addition to the Range Review process for a World’s Leading Consumer Electronics Company. We are thankful to our clients for such encouraging feedback.

The support process was delivered in record time and brought various Asbicon divisions together to deliver an encouraging outcome. The process had strong research elements led by the research division, Asbicon Research (www.asbiconresearch.com), presented strongly through robust design elements led by the design division, Asbicon Dezign Services (www.asbicondezignservices.com) and ultimately brought together with strong insights and recommendations by Asbicon Advisory.

We absolutely loved working on this project and look forward to working with the client on many other value creation opportunities for its Brands.

If any of Asbicon’s divisions can be of assistance to drive Retail & Distribution Effectiveness for your Brands, please get in touch on info@asbicon.com or reach out on any of our Social Media pages.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader at Asbicon’s Knowledge and Experience Centre in the UK

Asbicon Research (www.asbiconresearch.com), the research division of Asbicon Group (www.asbicon.com) in partnership with Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon successfully conducted co-creation sessions for a NPD packaging optimisation project for global Consumer Goods giant.

The objective of these sessions was to define the key elements of the proposed NPD packaging to enable premium brand positioning for client’s Hair Care products. Asbicon’s research included Focus Groups and other qualitative exercises with the premium category shoppers to generate actionable insights which then fed into dynamic creation of effective packaging solutions by Asbicon Dezign Services along with the client’s team.

As different divisions of Asbicon are resourced in-house in multiple locations across the world and work closely together, this provides our clients the ability to run efficient projects to enable Sales & Distribution effectiveness for their Consumer products and services.

We are already excited to replicate the success of packaging on shelf as we have done for other clients before.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)