In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.
(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Assisted Advisory, Research, Dezign Services, Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://asbicon.com/wp-content/uploads/2019/10/TSIS-6_1.jpg300600Team Asbiconhttps://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.pngTeam Asbicon2019-10-31 05:35:202019-10-31 05:35:20The Shopper in Shorts Ep 6 - Shopper Focused Promotional Mechanics
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.
(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://asbicon.com/wp-content/uploads/2019/10/Shopper-Centricity.jpg300600Team Asbiconhttps://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.pngTeam Asbicon2019-10-22 08:01:492019-10-22 08:26:16The Shopper in Shorts Ep 05 - Shopper Centricity
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.
(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.png00Team Asbiconhttps://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.pngTeam Asbicon2019-10-15 06:15:542019-10-22 11:35:43The Shopper in Shorts Ep 04 - Planned Shopper vs Instant Shopper
In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.
(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://asbicon.com/wp-content/uploads/2019/10/tsis-ep2.jpg300600Team Asbiconhttps://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.pngTeam Asbicon2019-10-04 04:37:372020-04-08 17:59:10The Shopper in Shorts Ep 02 - Importance of understanding "The Shopper" for Sales teams
An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.
https://asbicon.com/wp-content/uploads/2019/08/Shopper-in-Shorts1.jpg300600Team Asbiconhttps://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.pngTeam Asbicon2019-08-31 10:54:532019-09-16 05:07:27The Shopper in Shorts- An Introduction
Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to hopefully take everyone, irrespective of their experience in the industry on the same journey. The episodes will be presented by Ankur Shiv Bhandari with guest presenters in some of the episodes.
We are really thankful to everyone who responded and provided their kind feedback and inputs.
The web series will be available on Asbicon’s website, YouTube and Facebook channels.
(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://asbicon.com/wp-content/uploads/2019/08/Shopper-in-Shortsv1.jpg300600Team Asbiconhttps://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.pngTeam Asbicon2019-08-26 11:50:272019-08-29 11:23:37The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!
There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.
Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.
All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.
https://asbicon.com/wp-content/uploads/2019/05/asb_offer.jpg300600Team Asbiconhttps://asbicon.com/wp-content/uploads/2016/07/asbicon_logo-300x99.pngTeam Asbicon2019-05-23 07:24:242019-07-30 11:55:00All Sales and Marketing Support for Consumer Goods Companies under one roof
Asbicon brings to you Britain’s Top 50 Brands ranked by their Social Engagement!
Building on “The Grocer’s” publication of Britain’s Biggest Brands by sales value in its 30th March 2019 edition, we were intrigued to know how those Brands fared in terms of their social reach. The team at Asbicon (A Consumer Goods Specialist Firm) then put their heads together to work out a ranking on various social media interaction parameters for those Brands. We are excited to share the first of those parameters today – Social Engagement.
Social Engagement = Total Number of Reactions, Comments and Shares on Facebook, Twitter and Instagram Combined
This ranking provides an interesting read.
Some Brands feature very high on the rankings driven by strong content and frequency of interaction. This could very well relate to their rise in the Sales Value Based Rankings in the future
Some Brands which are not necessarily present across all three social media platforms we measured here, still drive an overall high engagement
It was surprising to see that many Brands in the Top 100 by Sales Value Ranking had negligible social engagement. It will be interesting to see the impact of that on Sales Value Rankings in the future
To find out more about the details of social engagement or other social metrics related to your Brand or if you have any questions related to this ranking, you can get in touch with me on rachel.osbourne@asbicon.com.
We will be bringing you rankings on other social metrics regularly. We will also be comparing the growth or decline of Brands on those metrics. To ensure that you are notified of those posts when they are launched, please subscribe to our blog from this page.
Regards,
Rachel Osbourne
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, Digital Marketing & IT Solutions providing Retail & Distribution effectiveness to its clients.)
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