Shopper Research for Category and Pack at Point of Purchase
(Including Focus Groups, Eye Tracking and Logistics)
Special Offer GBP 25,000 GBP 9,999* only
Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes:
- Definition and Alignment of Research Objective and KPIs
- Alignment on Focus Group Participants’ Profile
- Development and Alignment of Focus Group Questionnaire
- Recruitment of Focus Group Participants (up to 4 groups of up to 6 participants each in 1 day)
- Moderation of Focus Groups
- Global Focus Group Live Streaming
- Venue hire (1 day)
- Alignment on Eye Tracking Objective and KPIs
- Eye Tracking Equipment hire
- Building of an up to 5 Bay Aisle, to simulate Point of Purchase** (includes closest look and feel, excludes products) – to be used for 1 day
- Conduct of Shopper Eye Tracking exercises at the Point of Purchase (up to 24 Focus Group Participants)
- Research Reporting for aligned KPIs on Focus Groups and Eye Tracking
*This offer is only available for research conducted at Asbicon Office in Berkshire, UK
*Any expenses/costs not included above will be charged extra.
*In case Asbicon consultants are required to travel to client offices, the expenses for the same will be charged extra.
*This offer is only valid for bookings made until 28th February, 2017 (bookings need to be made by this date, research can happen within 3 months of booking)
*This offer price is applicable per category only
*The price excludes applicable taxes
**Products to fill the shelves for Eye Tracking to be provided by the client.
For this special offer booking, please contact us on firstname.lastname@example.org, quoting reference ET2017