Shopper Research including Focus Groups, Eye Tracking & Logistics-Spl Offer £9,999* only

Shopper Research for Category and Pack at Point of Purchase

(Including Focus Groups, Eye Tracking and Logistics)

Special Offer GBP 25,000 GBP 9,999* only

Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes:

  • Definition and Alignment of Research Objective and KPIs
  • Alignment on Focus Group Participants’ Profile
  • Development and Alignment of Focus Group Questionnaire
  • Recruitment of Focus Group Participants (up to 4 groups of up to 6 participants each in 1 day)
  • Moderation of Focus Groups
  • Global Focus Group Live Streaming
  • Venue hire (1 day)
  • Alignment on Eye Tracking Objective and KPIs
  • Eye Tracking Equipment hire
  • Building of an up to 5 Bay Aisle, to simulate Point of Purchase** (includes closest look and feel, excludes products) – to be used for 1 day
  • Conduct of Shopper Eye Tracking exercises at the Point of Purchase (up to 24 Focus Group Participants)
  • Research Reporting for aligned KPIs on Focus Groups and Eye Tracking

 

*This offer is only available for research conducted at Asbicon Office in Berkshire, UK

*Any expenses/costs not included above will be charged extra.

*In case Asbicon consultants are required to travel to client offices, the expenses for the same will be   charged extra.

*This offer is only valid for bookings made until 28th February, 2017 (bookings need to be made by this date, research can happen within 3 months of booking)

*This offer price is applicable per category only

*The price excludes applicable taxes

 

**Products to fill the shelves for Eye Tracking to be provided by the client.

For this special offer booking, please contact us on info@asbicon.com, quoting reference ET2017

 

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