The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!

Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to hopefully take everyone, irrespective of their experience in the industry on the same journey. The episodes will be presented by Ankur Shiv Bhandari with guest presenters in some of the episodes.

We are really thankful to everyone who responded and provided their kind feedback and inputs.

The web series will be available on Asbicon’s website, YouTube and Facebook channels.

Do join us on the Journey. Look forward to seeing you on-board.

Regards,

Team Asbicon

info@asbicon.com

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

New Listings Outside of Range Reviews – Bring on Asbicon!

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no-obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper Marketing, Trade Marketing, Customer Marketing – What is it?

There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.

Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.

All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.

Regards,

Ankur Shiv Bhandari

(ankur.s.bhandari@asbicon.com)

Planning for Range Review – Bring on Asbicon!

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no-obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Components of Shopper Marketing – Asbicon’s View

Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these?

  • Role of Category
  • Type of category
  • Who is the Shopper
  • Shopper Missions
  • Channels used by the Shopper
  • Facilitating Shopper intent to Purchase
  • Shopper Loyalty

 

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Qualitative Data vs Quantitative Data in Range Reviews – Bring on Asbicon!

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

How well do you know Shopper Marketing? Test your understanding – Let’s Play!

Let’s play a game and test your understanding of Shopper Marketing!

Submit your Email to know more about Shopper Marketing

Supplier Role in Range Reviews – Bring on Asbicon!

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range Review vs Category Management – Bring on Asbicon!

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)