Annual Sales Capability Management for Sales force across levels

Client – Multinational Industrial and Automotive Lubricants company
Region – Indian Sub-Continent

Context

  • Client wanted to assign the responsibility of entire Sales force capability to one agency across all levels from Distributor Sales force to Castrol Senior Management
  • From a competitive pitching process, Asbicon was chosen as the preferred provider with the key competitive advantage being Asbicon’s ability to provide a full package from content to design to tools & software development as required

Action

  • Asbicon developed & delivered more than 36 programs across the year for Castrol
  • Customized capability programs were created for different target audiences including Castrol Managers, Castrol Key Account Executives, Distributor Sales Reps, etc.
  • Asbicon also conducted Assessment Centers to help the client select its future talent

Results

  • Programs were delivered with an average feedback score of 4.85/5
  • Asbicon developed tools now form part of daily ways of working for the Castrol Sales force