Entries by Team Asbicon

Building Skills and Productivity of staff working from home

Are more of your teams working from home now? Do you want to use this time to enhance their skills and productivity? Asbicon Learning might be able to help with our eLearning solutions. You can: Use readymade eLearning programs available from Asbicon Learning to enhance Sales, Marketing & Behavioral Skills Customised eLearning programs can be […]

Asbicon Learning launches “Holistic Capability Development Framework” for Modern times

We are pleased to share the launch of Asbicon Learning’s “Holistic Capability Development Framework” designed to provide 360-degree capability for commercial teams in Consumer Goods and Services organisations. To address capability requirements in the changing market landscape, in addition to historic functional training, five new training segments have been added to provide a six-tier Capability […]

The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. […]

The Shopper in Shorts Ep 05 – Shopper Centricity

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of […]

The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted […]

The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!

Shopper and Consumer are always different, even if it is the same person! In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.  #shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods […]

Asbicon Learning’s latest Commercial Capability Training for CPG receives great feedback

Humbled and Proud to have helped build commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion of supporting the Consumer Goods & Services sector. You can find more information on Asbicon’s dedicated capability development division, Asbicon Learning on www.asbiconlearning.com. To see […]