Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (www.asbiconresearch.com), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive quantitative testing studies that provided stimulus for Asbicon Dezign Services to arrive at an impactful pack design which had the potential to increase shopper’s/ consumer’s attention at the shelf and drive purchase behaviour.
Having been launched, the new designs have led to much higher conversions at Point of Purchase thereby not only meeting but also exceeding project expectations.
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)