Asbicon enables non-technical business teams to successfully implement CRM solution for a Consumer Goods major in more than 40 countries

Asbicon Learning (www.asbiconlearning.com), the capability development arm of Asbicon Group (www.asbicon.com), has played an instrumental role in development and implementation of customised CRM solution for a Consumer Goods major in more than 40 countries. Asbicon’s deep understanding, experience and expertise in the Consumer Goods and Services sector enables it to translate technical language into what is digestible and relevant for business teams. This helps to bridge the capability gap between the technology and business teams and enables successful CRM implementations with a much higher chance of success. To find out more how we can activate this for your business, please write to us at info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Training for Consumer Goods professionals by Consumer Goods professionals

Did you know that the training options offered by Asbicon Learning (www.asbiconlearning.com), the capability development arm of Asbicon Group (www.asbicon.com), have been specifically designed for Consumer Goods professionals by experienced veterans of the Consumer Goods industry who have spent time both in the field and the board rooms across geographies and it is their practical experience that has been brought to life in all the Asbicon Learning courses. You will find a structured approach through the GAIN and WIN methodology to enable capability from junior through to senior Sales and Marketing resources mapped to career and role complexity progression.

Asbicon Learning provides multiple options for you to benefit from its courses (CPD certified) including e-learning, virtual assisted learning and classroom training. There is also an option to get your training custom designed.

Until the end of May, we have an exclusive offer available for Consumer Goods professionals where we are offering complimentary access to our e-learning module on “Structured Selling Framework”. If you are a Senior HR Manager, Sales or Marketing Director, this could be the ideal opportunity for you to test drive our most popular course before exploring other courses to potentially roll it out to your teams.

Hurry!!! There are only 50 complementary registrations available (first come first served) so please send an email to rachel.osbourne@asbicon.com expressing your interest as soon as possible to ensure you don’t miss out. We will set it all up for you…

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East and Americas

Asbicon Dezign Services (www.asbicondezignservices.com), the creative arm of Asbicon Group (www.asbicon.com), has successfully executed a brand identity refresh for a Consumer Goods major across three of its brands in Europe, Middle East, Africa and North & South America. The mandate included redesign of brand identity, messaging and executing the change through multiple collaterals including pack labels, ATL and BTL media in multiple languages.

Asbicon Dezign Services supports the creative needs of Consumer Goods and Services organisations through its creative teams in Europe, Middle East, Asia and Americas supported by its studios in Berkshire, UK and Gurgaon, India.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon supports positioning of Hair Care proposition to Win with Consumers and Shoppers for a Consumer Electronics global giant in Europe

With an ultimate goal of providing superior user experience, the client is set to launch a premium Hair Care product in Europe. The client has approached Asbicon to identify the right positioning for this proposition so that it is favourably accepted by the consumers and shoppers.

Asbicon Research (www.asbiconresearch.com), the research arm of Asbicon Group (www.asbicon.com), initiates in-home ethnographic research as part of detailed qualitative research with the potential consumers and shoppers to understand/ validate the triggers and barriers for the Hair Care proposition’s growth at the consumer, shopper and channel level.

We look forward to generating some interesting findings for this category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)