Is your Brand winning at PoP? Test with Real Shoppers at Spl Offer Price of £ 9,999*only

Shopper Research for Category and Pack at Point of Purchase

(Including Focus Groups, Eye Tracking and Logistics)

Special Offer £ 25,000 £ 9,999* only

Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes:

  • Definition and Alignment of Research Objective and KPIs
  • Alignment on Focus Group Participants’ Profile
  • Development and Alignment of Focus Group Questionnaire
  • Recruitment of Focus Group Participants (up to 4 groups of up to 6 participants each in 1 day)
  • Moderation of Focus Groups
  • Global Focus Group Live Streaming
  • Venue hire (1 day)
  • Alignment on Eye Tracking Objective and KPIs
  • Eye Tracking Equipment hire
  • Building of an up to 5 Bay Aisle, to simulate Point of Purchase** (includes closest look and feel, excludes products) – to be used for 1 day
  • Conduct of Shopper Eye Tracking exercises at the Point of Purchase (up to 24 Focus Group Participants)
  • Research Reporting for aligned KPIs on Focus Groups and Eye Tracking

 

*This offer is only available for research conducted at Asbicon Office in Berkshire, UK

*Any expenses/costs not included above will be charged extra.

*In case Asbicon consultants are required to travel to client offices, the expenses for the same will be   charged extra.

*This offer is only valid for bookings made until 28th February, 2017 (bookings need to be made by this date, research can happen within 3 months of booking)

*This offer price is applicable per category only

*The price excludes applicable taxes

 

**Products to fill the shelves for Eye Tracking to be provided by the client.

For this special offer booking, please contact us on info@asbicon.com, quoting reference ET2017

To conduct this research at other locations, please get in touch for a bespoke quote.

Asbicon Learning appoints Rachel Osbourne ex P&G Training lead as Global Head

Asbicon Learning, the capability development arm of the Asbicon Group(www.asbicon.com)has appointed Rachel Alexandra Osbourne (nee Dingwall) as its Global Head. Rachel comes with a wealth of experience that includes many years at Procter & Gamble where she worked across functions in Sales & Trade Marketing and also led the training for field sales in the United Kingdom. She also spent time at Mutley & Mog where she managed all aspects of sales and logistics.

Rachel will also oversee Asbicon’s properietary capability development framework “GAIN and WIN” and will be instrumental in ensuring the capability development needs of Consumer Goods & Services clients across geographies are met.

Rachel is an outstanding Consumer Goods and Services Industry professional and Asbicon Group is proud to welcome her in her new position

For more information, please contact on: info@asbicon.com or visit www.asbiconlearning.com

Shopper Research including Focus Groups, Eye Tracking & Logistics-Spl Offer £9,999* only

Shopper Research for Category and Pack at Point of Purchase

(Including Focus Groups, Eye Tracking and Logistics)

Special Offer GBP 25,000 GBP 9,999* only

Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes:

  • Definition and Alignment of Research Objective and KPIs
  • Alignment on Focus Group Participants’ Profile
  • Development and Alignment of Focus Group Questionnaire
  • Recruitment of Focus Group Participants (up to 4 groups of up to 6 participants each in 1 day)
  • Moderation of Focus Groups
  • Global Focus Group Live Streaming
  • Venue hire (1 day)
  • Alignment on Eye Tracking Objective and KPIs
  • Eye Tracking Equipment hire
  • Building of an up to 5 Bay Aisle, to simulate Point of Purchase** (includes closest look and feel, excludes products) – to be used for 1 day
  • Conduct of Shopper Eye Tracking exercises at the Point of Purchase (up to 24 Focus Group Participants)
  • Research Reporting for aligned KPIs on Focus Groups and Eye Tracking

 

*This offer is only available for research conducted at Asbicon Office in Berkshire, UK

*Any expenses/costs not included above will be charged extra.

*In case Asbicon consultants are required to travel to client offices, the expenses for the same will be   charged extra.

*This offer is only valid for bookings made until 28th February, 2017 (bookings need to be made by this date, research can happen within 3 months of booking)

*This offer price is applicable per category only

*The price excludes applicable taxes

 

**Products to fill the shelves for Eye Tracking to be provided by the client.

For this special offer booking, please contact us on info@asbicon.com, quoting reference ET2017

 

Join Asbicon MD & Big Bazaar CEO for a discussion on Future of Food Retail.

Asbicon’s MD, Mr. Ankur Shiv Bhandari and India’s leading retailer Big Bazaar’s CEO, Mr. Sadashiv Nayak will be moderating a panel discussion on “The Food CEO’S Megapolis – What makes the food business the most exciting business to be in, and why the food leaders feel upbeat that the best is yet to come” at the India Food Forum on 31st January 2017.

The panel consists of food industry stalwarts:

  1. Ajay Gupta, MD, Capital Foods
  2. Damodar Mall, CEO – Grocery Retail, Reliance Retail
  3. Dev Amritesh, President & Chief Business Officer, Jubilant FoodWorks
  4. Ramesh Menon, Chief Executive Officer, Hypercity Retail
  5. Unnat Varma, MD, Pizza Hut (Indian Subcon), Yum Restaurants
  6. Vikram Kamat, MD, VITS hotels & Kamats Restaurants
  7. K Radhakrishnan, Co-Founder, Grocermax

Some of the key potential inputs to the discussion:

  • Largest consumption category in India
  • 57% of the total Indian retail value
  • 5 times growth by 2025
  • Will be worth INR 71,000 Billion by 2025
  • Demonetisation will drive shift to modern formats

Asbicon’s Global MD Mr. Ankur Shiv Bhandari holds talks with The Indian Union Minister for Railways, Hon’ble Mr. Suresh Prabhu

Asbicon’s Global MD, Mr. Ankur Shiv Bhandari during his recent visit to India holds talks with The Indian Union Minister for Railways, Hon’ble Mr. Suresh Prabhu. Potential for Asbicon to support Indian Railways’ Growth Journey in the areas of Retail and Shopper.

 

New Year Business success readiness through Asbicon’s solutions for Consumer Goods and Services Organisations

Get your business ready for more success in this New Year through Asbicon’s Solutions for Consumer Goods and Services Organisations. For more details, please refer to the video and contact on info@asbicon.com