Asbicon signs and initiates a project to drive Category Growth @ Point of Purchase in the United Kingdom for a leading Personal Care and Consumer Electronics European multinational

Asbicon has initiated a project to drive Category Growth @ Point of Purchase for a leading Personal Care and Consumer Electronics European multinational. The objective is to analyze Point of Purchase drivers with a special focus on packaging. The refreshed approach on the Point of Purchase drivers would enable potential multi-million pound value realization through long-term category growth and competitive advantage.