Asbicon in partnership with Kantar Retail initiates second phase of ‘Distributor Engagement Transformation’ Capability Development to one of the world’s leading cereal and snacks company in Zagreb, Croatia covering more than 15 countries in Eastern Europe

Post a successful completion of ‘Distributor Engagement Transformation’ Capability Development in 15 countries across Middle East, UK and Mediterranean, Asbicon starts another expedition to conduct similar programs for partners in Croatia, Serbia, Montenegro, Albania, Macedonia, Kosovo, Bosnia, Slovakia, Bulgaria, Moldova, Slovenia, Czech Republic, Romania & Poland.

The sales transformation training will revolve around four key business processes -Trade Promotion Management (TPM), Forecasting, Order to Cash, & Reporting. Asbicon will help distributors in their on-boarding and will train them about the usage of the new sales system adopted by the client to achieve its vision and the relevance of the existing business process.
The client further intends to involve Asbicon in the future extension of this project to other parts of the world.