Asbicon completes a study on Understanding & Analyzing the Category Trends in Traditional Retail for a leading US-based confectionery company

Asbicon has completed a study on understanding the traditional trade store environment including key customer segment analysis, display strategies, triggers & barriers to category growth and the key motivation factors of retailers and wholesalers in the segment. The analysis was used by the client to create action plans for unconventional and high impact visibility merchandising solutions in the confectionery segment.