The Sales & Marketing Support Company

Shopper Focused Solutions


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Asbicon is a Shopper Focused Agency providing Sales & Marketing Support to the Consumer Goods & Services Sector. Asbicon enables this through the following 7 verticals providing Retail & Distribution effectiveness to its clients:

1. Capability Development (Asbicon Learning through GAIN and WIN)
2. Assisted Advisory
3. Shopper Research
4. Shopper focused Design (Asbicon Dezign Services)
5. Analytics
6. IT Solutions
7. Digital Marketing with a Human Touch (Asbicon Express)

Our domain focus has given us the opportunity to support organisations in more than 50 countries. Multiple types of support provided in overall marketing, design, advertising, capability development, analytics, research, digital marketing (including SEO) and Consumer Goods focused advisory on increasing Retail and Distribution Effectiveness.

Years of experience in enabling Retail & Distribution effectiveness

Our founders have over 20 years of experience in enabling Retail & Distribution effectiveness in the Consumer Goods and Services sector which includes Sales & Marketing line experience in Europe & Asia with blue chip companies such as Procter & Gamble, ICI Paints (Dulux), Bottlers of Pepsi & Perfect Bakeries. Subsequently they were associated with world’s renowned Advisory organisations namely Accenture & Kantar Retail (Glendinning) advising Consumer Goods and Services clients in Europe, Middle East, Asia, Africa and Americas.